Tuesday, January 8, 2013

Videos Help Local Business Promote Services

When Doug Lynch found out he’d been “caught being honest” on a Today show undercover expose of mold inspectors, he immediately knew he had a small window of time to take advantage of the buzz. Lynch, owner of A-1 Basement Solutions in Scotch Plains, was one of eight contractors called in to assess a possible mold situation, and Lynch was the only one of eight to do a test to determine that it was not mold.

After hearing of the show’s airing, Lynch immediately called to Dan Weiniger, owner of Home Video Studio in Westfield, to edit and post the clip on YouTube. “Thank God I know Dan Weiniger of Home Video Studio,” said Lynch. “All that NBC provided was access to embed the video. The problem was that the video was seven minutes long and I’m only in it for about five seconds, and it does not identify me by name.” Weiniger edited the video down to two minutes, identifying Lynch on screen and giving his company logo and contact information at the end. “Not only was this amazing as far as Dan’s talent in terms of the video, but he got it up there so quickly.  The turnaround time really blew me away.”

This was not Lynch’s first experience with Home Video Studio. He recently completed several product videos for his basement solution company, all uploaded to YouTube. “The service that he provided was of the highest quality and well produced. His production values were tremendous,” he said. “I’ve known Dan to be a man of high standards and it shows in every aspect of his work.”

The product videos, which can be found on A1Basements’s YouTube channel, were shot on a green screen, which allows special effect backgrounds to be added later. Lynch uses these videos on sales calls. “I bring my iPad with me,” he said. “When someone wants to know how the water power sump pump works, instead of explaining it, I show them on the video. People are impressed with that. It’s become a focal point of my sales presentation.”

Weiniger also creates slideshows and videos for fundraisers, Bar/Bat Mitzvah parties, reunion events and conferences. He shoots and edits videos for commercials, college scholarship applications, sales presentations and more. Weiniger transfer videos and movies to Platinum Archival DVDs. Learn more about Westfield’s Home Video Studio at http://www.homevideostudio.com/dan. Contact him at (908) 301-9300 or at dan.w@homevideostudio.com. You can reach Lynch at A-1 Basement Solutions at 908-322-1313 or http://A-1Basements.com.

A-1 Basement Solutions makes basements dry and healthy by offering permanent solutions to give homeowners peace of mind even during a power outage. Free honest estimates are given to solve basement problems from patching cracks to installing French Drains and Sump pumps. Conact Doug Lynch and A-1 Basement Solutions at 908-322-1313 on the web at http://A-1Basements.com.

No comments:

Post a Comment