10 Ways to Diversify Your Online Marketing

You are probably already using online marketing to get your business message to your target audience. But as online consumption continues to grow and channels continue to multiply, your local business must incorporate a wide variety of online marketing tactics in order to reach consumers in the many places they search, surf, and socialize online. Here are 10 easy ways to diversify your online marketing in order to optimize your presence across the Web.

1. Combine Search Advertising with SEO 
Studies have shown that running paid search engine advertising alongside a search engine optimization strategy can increase clicks to your site. So, if you’re just using one of these search engine marketing tactics, you’re missing out on visits to your site from potential customers.

2. Create a YouTube Channel & Add Videos
Creating and uploading videos to YouTube is an easy way to increase your ability to get found in search. And, since YouTube is a Google product, YouTube videos get great real estate in its search results.  With over 4 billion videos being viewed on the site each day, video is one of the most consumed forms of online media. Plus, videos have been shown to lengthen a consumers’ time on a website and increase their likelihood to purchase.

3. Start a Business Blog
Create a platform to tell your brand’s story, and employ a content marketing strategy to help you build awareness, acquire customers, generate leads, and increase customer loyalty. A business blog is a great way to showcase your industry expertise, share useful tips, highlight community involvement, and more. And using SEO best practices will help it rank in search engines. Plus, sharing blog posts on your social media profiles can help you drive engagement and word of mouth with your fans and followers.

4. Leverage Compelling Infographics
Using infographics in your marketing can help you drive engagement and social sharing with your audiences on your blog or social media outposts. Creating an infographic from scratch can be a daunting task, but you can easily re-share an existing infographic (just remember to cite the original source!), or use an app like Wordle or Visual.ly to create a custom infographic about your business.

5. Retarget Your Website Visitors
Website retargeting, or remarketing, is a cost-effective way to target visitors who may have left your website without converting and drive them back to your site. Because this technique targets consumers who have already shown interest in your business by visiting your website, remarketing can lift conversions on your site, boosting your online marketing efforts. 

6. Boost Awareness with Display Advertising
Another way to boost your advertising efforts is with display advertising. This advertising technique reaches consumers where they spend most of their time online – browsing websites – so it builds brand awareness with a broad range of consumers who may not be actively searching for your business.

7. Incorporate Mobile in Your Marketing
Now that over 100 million people in the U.S. use smartphones and 80% of searches conducted on mobile devices are for local products and services, it makes sense to have a mobile marketing plan to reach these on-the-go consumers. Some mobile marketing options to consider include SMS marketing, mobile search, display advertising, QR codes, social media marketing, and more.

8. Create a Foursquare Special
To attract and engage local consumers in your area, consider joining Foursquare and creating a special customers can take advantage of. By offering a discount for new or existing customers and sharing it across the Web, you can drive a stream of revenue and generate new customers for your business.

9. Establish a Business Page on Google Plus
You may already have business profiles on top social media sites like Facebook and Twitter, but you can also create a business page on Google Plus to start sharing content. Once you’ve set up your Page, here are some tricks and shortcuts to help you optimize your posts.

10. Market your Business on Pinterest
According to comScore, Pinterest had around 17.8 million visitors at the end of February, with a 52% increase in growth from January to February, making it the third most popular social media site in the U.S. Due to its design, share-worthy content, and accessibility, Pinterest has become an “addictive” site, with users spending 98 minutes per month on the site. This makes it prime online real estate for you to reach social networkers who show interest in the types of products and services you deliver.

Incorporating all of these marketing tactics might not be feasible for your business, so it’s important to understand your audience and the types of marketing they will respond to. Then, add some of those methods into your marketing strategy to optimize your Web presence and boost the results of your online marketing efforts. 

Tamara Weintraub helps equip small business owners with information about local online advertising, social media, and content marketing as a writer for the ReachLocal blog.

I highly recommend Dan to anyone who needs to transfer their precious videos to DVD.

04/06/2012 Home Movie Transfer
- Lewis Roth from Elizabeth

One day I had some down time, hand nothing to do so I decided to watch my Bar Mitzvah video. (I m 30 plus now so it was a long time ago) I inserted the tape, and nothing! Just a static picture. I had no idea what happened, so I brought the tape to Dan Weiniger from Home Video Studio whom came highly recommended to me. He said, Lewis VHS tapes are made from magnetic media and as time passes the image will start to fade. What he was basically telling was that the quality of the image you see on VHS or any other magnetic media is not permanent. This was something I never knew before. I was upset that my bar mitzvah video was gone, but I was happy because Dan successfully converted all of my other precious memories to DVD. 


I highly recommend Dan to anyone who needs to transfer their precious videos to DVD.

He is a great editor, and he is great to do business with...

04/02/2012 Video Editing
- Richard from Livingston

Last year I went to Dan to edit a demo reel, and he was prompt and responsive and did a terrific job. When I had to edit a new project, there was no question as to who I was going to have do it , Dan Weiniger. 


I went back to him, and again, I was not disappointed. He is a great editor, and he is great to do business with. When I need another project taken care of, I already know who I ll be going back to.

For More Information:Click Here

Xin Xin is one of several great kids waiting for a forever family!

Gladney Center for Adoption  光 明  Gladney's Guang Ming Star!  Xin Xin, age 7     "Xin Xin is a sweet girl who I met at the foster care station in Shanghai. She enjoys bike riding and reading. She also likes to play with Barbies and enjoys pretty clothes as well. She likes school and Art is her favorite class. She was mature for her age and answered all my questions, pausing for thought to give the best response. She also told me she liked to go into Shanghai for the peach blossom festival.   When I asked her what she liked to read, she was reading a book that answered questions about why things happen, this one was about science facts. Xin Xin is a sweet, pretty girl who is anxious to learn English and find a forever family." ~ Pat Marcus, Pediatric Physical Therapist  Videos from Pat's visit with Xin Xin are also available!     Xin Xin enjoying the playground!  ** Gladney is looking for a family for Xin Xin who has a Log-In Date (LID) with China to move forward quickly!  Please contact April Uduhiri atapril.uduhiri@gladney.org for more information. ** Xin Xin is one of several great kids waiting for a forever family!  For more information about Gladney's China Waiting Child program please contact Asia Program Caseworker, April Uduhiri or visit our blog for more information.  Gladney Center for Adoption 光 明 Guang Ming/Waiting Child Program   The Chinese characters, Guang ("light" or "bright") and Ming ("bright", "clear") together portray the meaning of a bright future and are also used to refer to someone who is promising and who has great potential. We feel these words capture the essence of our mission at Gladney and our hopes for the children.

Photo Montages Are Great!

Photo Video Keepsakes ™

Need a gift idea for your parents' 25th wedding anniversary? Why not create a Photo Video Keepsake" of their lives together?

Home Video Studio can take the couple's photo and video memories and develop a touching tribute for them. Our professionals will use "Hollywood movie style" special effects and add music and titles to produce a unique family history. Photo Video Keepsakes" are great gifts to give relatives and friends too.

They are fantastic not only for anniversaries, but also for weddings, birthdays, reunions and other special get-togethers. Let Home Video Studio help you make these extraordinary Photo Video Keepsakes" !

Click Here For More Information:

Spring into action with photos on video and DVD

Believe it or not spring is upon us, and now is the time to begin making the red letter days of this season special. Graduation Day, Mother's Day and Anniversaries of spring weddings past are the perfect time to create a unique DVD for everyone to enjoy!Graduation Day. A time for joy, a time for tears, a time to treasure through the years! You have so many wonderful memories of your child's life, and Graduation Day is the time to tell their story in a "Birth to Graduation" Photo Video Keepsake DVD. Imagine those precious memories (the ones now scattered in boxes, closets and basements) given new life in a touching tribute and celebration. Gather those baby pictures, school pictures and prom photos. Find videos of birthdays and Little League. What about certificates and ribbons from past accomplishments? We'll help you blend it all with music, titles and special effects to make a DVD that will never be forgotten. Let's not forget the ceremony! The cap, the gown, the nerves, the procession and finally the diploma! You will surely be recording this special event with your video camera. Don't delay in getting it transferred to DVD right away. Your friends and family will definitely want a copy of this! The party! Why not video family and friends offering advice and well-wishes and edit it into a DVD that will be cherished for years to come? Mother's Day. Your Mom has always found creative ways to say "I Love You" like no one else. Now you can return the love with a special Mother's Day video that will be one of a kind! Here are just a few ideas: A Mother's Day Photo Video keepsake. How about a photo montage for the whole family to enjoy? We can take your favorite photos of mom, add her favorite music and some titles and produce a masterpiece. A Message for Mom. Can you imagine mom's delight if her kids made a video message? A poetry reading, a song or just an impromptu speech of what mom means to them. We can create and edit to your heart's content to make it really special. Videos through the Years. You've shot video on vacation, school programs, recitals, camp, graduation, family reunions. That's a lot of video and it's probably on a lot of formats: 8mm film, VHS tape, 8mm tape, Mini DV, Mini Disc. We can take all of your formats and organize it into something special for mom's special day. And what could be more gratifying to mom than seeing her kids grow up before her very eyes? Anniversaries. Video is a unique and personal way to remember the vows of your special day! Is your wedding still on a tape? (but you're not quite sure where?) Now is the time to find it and get it transferred to Archival Platinum DVD in time for your anniversary! How about a special gift this year? A Photo Video Keepsake of your life together "Through the Years" would make a personal and unique anniversary gift. Do you have a special "place" or a special song? Nothing is more powerful than images and music blended together to bring back special times. Are you ready? Call us now and let's get started! The fun will start right away with the selection of your media whether it's photos, slides, video footage, old movie footage or all of the above! Then the creativity will start flowing as you begin to imagine how you want to tell your story, whether it's for your graduate, your mom or your spouse. Then we'll tie your masterpiece all together into a one-of-a-kind work of art! And don't worry if you think you're not the creative type. We stand ready to help you every step of the way!Don't delay! The red letter days of your life are just around the corner. Make them even more special with video. Call your Home Video Studio today! Click Here For More Information:

Welcome Videos Build Business. Thanks you Doug for the kind words.

Video Production

- Doug from Scotch Plains Everyone seems to know what a great job you do transferring  tapes and movies to Platinum DVDs. I want to recommend the  promotional videos that Dan and his crew made for my company.  They are well edited and professional.  The result is we know have some of our products on YouTube  for all to see. Great job!  For More Information Click Here:

A-1 Basement Solutions - Internet Welcome Video.

A-1 Basement Solutions is an excellent company. 
Here is Doug Lynch, CEO, in an introduction video. 

Please keep an eye out for other videos from A-1 Basement Solution on some of the outstanding products they deliver!

Four JVC Cameras That Make Video Easy

by Jackson Wong | March 13th, 2012

VideoMaker

They’re here and coming in full force, video cameras that bring themselves closer to the rest of your technology. Through Wi-Fi, JVC’s GX1, VX700, EX250 and EX210 allow video and stills to be emailed, and files to be transferred to a smartphone.

Another wireless feature allows your smartphone to be a remote control, via an app. Much like sportcams use smartphones as viewfinders, these wireless cameras incorporate devices that you already have on your person for added control of your video production. In a similar vein with sportcams, there is also ability for JVC’s Wi-Fi cameras to tag your video or photos to your GPS, thus giving you evidence of where you’ve taken video. When combined with live monitoring, this feature can turn your production into a miniature broadcast – videographer goes on location, sending live video back to a computer head quarters that lends viewers access (one of the three legs of the documentary storytelling stool.)

All four cameras have CMOS image sensors and may record video in full HD 1920×1080 to an SD/SDHC/SDXC card, then let it be output through an included HDMI cable. High speed video is made possible with the FALCONBIRD processor. Time-lapse is an opposite function that also can make your life easier when your project demands the creation of engaging and attention-grabbing visuals. Auto face detection and a 3-inch or greater touch screen/tiltable LCD also help ensure you’ll get a good moving image. Getting stealthy with video can be a lot of fun, as well as practical for documenting performances, and this is made possible through the silent mode found on each of the models.

The GX1 and VX700 both aid your camera operating abilities with an optical image stabilizer. These two models also have the larger image sensors at 1/2-inch and 1/4-inch, respectively. The EX250 may make video the most simple with its 16GB internal memory. Regardless of which camera you plan to use, howyou use it sure can change, thanks to Wi-Fi enabled cameras.

www.everio.jvc.com

GZ-GX1 – $900

GZ-VX700 – $500

GZ-EX250 – $400

GZ-EX210 – $330

 

 

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Bubble Time Video Montage

Add some flair to your next event with a photo/video montage from Home Video Studio

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Savers of the Family Archives ™:

Don't let natural disasters like hurricanes, tornados, floods or fires ruin your personal property. Take steps today to protect your priceless possessions like photographs, films, videos, memorabilia and personal documents.

Home Video Studio's Savers of the Family Archives service was designed especially with this in mind. Our studio can copy everything digitally on DVD or on I-Pod for easy viewing and safekeeping. Don't wait for tragedy to strike before it's too late to save your treasured memories. Call Home Video Studio now!

908-301-9300

For more information click here:

Keynote Speech - "Get excited. Get Enthusiastic. Do What You Love"

HVS Rookie of the Year Dan Weiniger gives Keynote at Advanced Training 2012 Celebration Dinner.

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Let Home Video Studio spice up your video!

Let Home Video Studio spice up your video!

Does your video need polish? We can help!
Video editing is an art in itself! Like a finely prepared meal your video's success lies largely in its presentation. Our experience, expertise and state-of-the-art equipment can help you deliver your intended message concisely and with impact: Does your business presentation need pizzazz? Does your event video need to tell the story of a wonderful evening? Does your training video need to articulate important points? Does your wedding need just the right touches?The proliferation of very good consumer video cameras has given everyone the power to shoot high quality video these days - whether you are documenting a business presentation, video taping an event for your organization or church, making a training video or even shooting a wedding. Now that you've carefully shot that outstanding video let us partner with you to polish it up and present it on a silver platter.
Here are some of the ways we can help you:
Editing: Your video needs to be long enough to cover the subject and short enough to maintain interest. Our editing software and expertise will assure this.
Music: Well-placed music is one of the most powerful things your video can have.
Graphics: Whether it's your company logo, charts and graphs or bullet points to articulate something important the power to incorporate these are at your fingertips.
Still shots: Will pictures inserted into your video help you with your message? Special effects: Motion graphics, slow motion, video transitions, still frames, zooming you name it! Whatever your creative mind can imagine we can most likely achieve.
Call us today and let's talk about adding some spice to that video footage!

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What Kind of Camcorder Should I Buy?

Good news video enthusiasts! It's a buyer's market in the consumer camcorder world. Today's models are smaller, lighter and more affordable than ever - yet capture your most precious moments with more quality than ever before. Here are some of the latest types of camcorders available:Pocket Camcorders: Many of us just want to point and shoot!

• Flash based
• Low cost
• Good quality for the money
• Convenient and portable
• Easy transfer to your computer
• Not a lot of memory
• Small lenses, file compression, and lack of manual controls means not as high quality as more expensive cameras

HD Consumer Camcorders: A little better video quality and a few more options

• Internal hard drive based
• Better HD video quality than pocket camcorder
• Larger than pocket camera
• Portable, reasonably priced and easy to use
• Some include SD card slot for removable media
• More memory, bigger lenses and sensors

HD Prosumer Camcorders: When your ready for the next step

• Higher quality components assure higher quality video
• Many more manual controls
• Larger
• More accommodation for good audio recording
• Many accommodate MiniDV tape in addition to removable flash

Video-Capable Digital SLRs: A camera and camcorder in one!

• A still camera that shoots professional quality HD video
• Not as bulky as a video camera
• Rather expensive

Choosing the right camcorder depends on your ultimate interests in recording. If convenience is your main interest you might look at a simple Flash based camcorder. They are lightweight and portable and are inexpensive, however the storage space tops out much quicker than an an Internal Hard Drive based camera. If massive storage is your concern the Hard Drive based camera offers that. But you might sacrifice size and convenience.
Here are a few more tips to consider:
Check out the LCD screen in daylight:You want to see what your doing.
For longer recording times, buy an extra, higher-capacity battery: Nothing's more frustrating than losing a shot because you ran out of juice.
Try out the camera's controls before you buy: You want to like working with your camera!

Westfield Leader - January 26, 2012 - Read All About It! - Home Video Studio

Business Boosting Videos by Home Video Studio - The Artist’s Framer

Neighborhood News Episode 4 – The Artist’s Framers Cranford NJ

Posted on 12/09/2011 by sharon_steele

Stephanie Lalor opened her shop, The Artist Framers, in downtown Cranford almost 13 years ago. From the first moment she entered the historic building, she knew that this was the place for her to open her business. The interesting history and architectural details of the building are fascinating, it once functioned as a stage house for the train station.The shop is easy to spot with it’s bright and cheery purple and yellow exterior, and it’s location, directly across from the train station makes it convenient to visit.  The Artist Framer carries frames in a wide variety of styles and textures. Bring in any item that you’d like to have framed, and Stephanie and her staff can show you virtual choices to help find the perfect frame for your treasured item. The Artist Framers also carries art from such artists as Linnea W. Rhodes, who does landscapes, and Cynthia Dawley, a famous local artist.

Visit The Artist Framers at 17 North Ave East in Downtown Cranford or call 908-931-1133

Open Monday – Friday 10am – 6pm

Thursday 10am – 7pm

Saturday 10am – 5pm

Closed on Sunday

Make Valentine’s Day Memorable

Sure you could get your sweetheart chocolate, flowers, a massage certificate or theater tickets for Valentine’s Day. Or you could do something more creative. Something from the heart that that would last far beyond February 14^th, giving you both something to talk about for years. If a picture is worth 1,000 words, what would a slideshow of pictures be worth? How about a custom video? Here are three ways to show your love on video:

Propose on Video

If you’re planning to ask for your loved one’s hand in marriage this Valentine’s Day, make the proposal memorable. Incorporate video. Matt asked Ginny to marry him in a movie theater, after creating a custom trailer which she watched (along with the theater audience), not realizing what was to come. It’s a tear-jerker, with humor as well. Find it on YouTube:  http://www.youtube.com/watch?v=pnVAE91E7kM

DVD Slideshow

Scan old photos onto DVD and create a custom slideshow as a gift for your loved one, celebrating your years together. You can even transfer those photos to a digital picture frame, where hundreds of photos can cycle through, so you’ll never get bored. Give the slideshow or photo frame to your spouse, your parent or grandparent.

Home Movies

After a romantic dinner, bring out the home movies. No, not the 8 mm projector that breaks every time you set it up. Convert the movies to DVD. Within minutes, you can pop it into the DVD player, pour some wine, and sit back and enjoy home movies from all the years you’ve spent together.

Making Memories

If these ideas sound great, but you don’t have the knowledge, time or equipment to do it, no worries! Home Video Studio in Westfield can do it for you at a reasonable price. Studio owner Dan Weiniger will walk you through the process, giving you exactly what you want, when you want it. Contact Dan at (908) 301-9300 or email him at dan.w@homevideostudio.com.